Narrative Leadership for Social Change
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California Dept of Public Health: Nicotine Poison

BRAIN POISON

Gadgety vapes and fun flavors lead us to underestimate nicotine’s threat. Fact is, nicotine is a neurotoxin that changes the brain, especially for teens. In partnership with the California Department of Public Health, we help parents connect the dots between fruit flavored vaping and the neurological repercussions of nicotine.

Agency: Duncan Channon / Exec Creative Director: Anne Elisco-Lemme / Lead Writer: MJ Deery / DESIGN direction: jen kellogg / Production Co: Tool of North America / Director: Floyd Russ

Campaign Manifesto

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Broadcast Spots

Time Lapse of Hand-Painted Mural, The Strand, LA

Out of Home Placements

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Fun Fact: Our media buy included the metro platform outside Juul offices so they’d see their devastating impact on teens every day.

 

Website

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