FLAVORS HOOK KIDS
In partnership with the California Department of Public Health, we lifted the veil on the tobacco industry’s shameless tactics to attract kids. Our campaign features real product, which drew the attention of the FDA and led to a nationwide crackdown.
Agency: Duncan Channon / Exec Creative Director: Anne Elisco-Lemme / Lead Writer: MJ Deery / Writer: Miranda Maney / Design Director: Jen Kellogg / Designer: Chris Masse / Production Co: MJZ / Directors: Hoffman Metoyer / Digital agency: Beyond
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