Narrative Leadership for Social Change
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Drip Drop

DRIP DROP

DripDrop came to us to launch a product. What we did was build a brand. Their origin story, providing relief to cholera patients in Guatemala, made it impossible to prioritize product. Every component we built (tagline, look & feel, packaging, video) was in service to their ongoing mission to provide dehydration relief around the world.

Agency: Duncan Channon / Creative Director: MJ Deery / design director: jen kellogg

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Rehydration explainer video