The Hunger Project
T’is the season of lights, singing, and way too many food pics. We harnessed the social power of the food pic phenomenon for The Hunger Project’s holiday giving initiative. Their first-ever paid media campaign offered a fun way for Instagrammers to call for every food pic poster to pay the piper. It’s a tag-you’re-it approach to creating a fuller world. With a heavy influencer play, the campaign advanced The Hunger Project into a new realm of cultural relevance, and drove their annual giving well past historic benchmarks.
AGENCY: MATTER UNLIMITED / CREATIVE DIRECTOR: MJ DEERY / ART DIRECTOR: TSIAN BEDDOE / COPYWRITER: HAYLEY MEYER
