Narrative Leadership for Social Change
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California Dept of Public Health: Social Smoking

SOCIAL SMOKING

People who occasionally bum a cigarette don’t consider themselves smokers. But they’re still taking in thousands of toxic chemicals and raising their risk of heart disease. That’s why we, along with California Tobacco Control, created a campaign that communicated, social smoking hurts worse than you think.

Agency: Duncan Channon / Exec Creative Director: Anne Elisco-Lemme / Lead Writer: MJ Deery / Writer: Derek Taylor / Art Director: Shannon Burns / LIfestyle photographer: Pari Dukovic / TV Production Co: MJZ / Directors: Hoffman Metoyer

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