Narrative Leadership for Social Change
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Gildan ESG

GILDAN ESG

Gildan has been developing their Environmental Social Governance long before the practice had a name. From their natural water treatment lagoons to their ethically-produced cotton, to their free employee healthcare, they’ve been way out ahead of traditional manufacturers in their ability to maximize value for their shareholders and remain an upstanding global citizen. The multi-year ESG platform we established, Made with Respect, has allowed them to communicate their brand action in an integrated campaign with global reach.

AGENCY: MATTER UNLIMITED / CREATIVE DIRECTOR: MJ DEERY / DESIGN DIRECTOR: FRANK WILLIAM MILLER JR. / ART DIRECTOR: JEN WARD / JR. DESIGNER: MARC ELLENBERG / PRODUCTION CO: AVOCADOS AND COCONUTS / DIRECTOR: JACK BOSTON