Capital B
Capital B, a first-of-its-kind nonprofit news organization for Black Americans, combines local reporting and national investigative journalism at scale. When people who have been systematically excluded from power gain access to accurate, timely and relevant information, power shifts. We tapped into the founders’ conviction to engage the communities it hoped to serve. Led by Design Director Frank William Miller Jr., we delivered an award-winning brand identity, tagline, and launch film.
AGENCY: MATTER UNLIMITED / CREATIVE DIRECTOR: MJ DEERY / DESIGN DIRECTOR: FRANK WILLIAM MILLER, JR. ORIGINAL PHOTOGRAPHY: DARIUS RILEY
Misinformation has for too long disproportionately affected Black communities. This is why our team focused on building trust and elevating the importance of journalism while defining a consistent identity and voice that resonated with newsrooms and Black people across the country. In working sessions with the founders, we landed a tagline that was simple and direct, expressing that this differentiated model of reporting is “News We Need.”
